About Me

I am a graduate of the University of Massachusetts at Amherst, majoring in Finance and with a minor in Information Technology. Since graduation, I have continued my education with online courses. I have a SEO Specialization from UC Davis Extension and I am currently finishing my Salesforce Admin Certification through Salesforce’s Trailhead program.

I am a seasoned Email Marketer and SEO Specialist. In the past several years, I have helped clients and companies show their worth to potential customers by curating their online image and helping them develop targeted messaging and nurture campaigns.

In my spare time, I like to relax with hobbies and enjoy the company of friends. If I’m not biking the Charles, rock climbing in the gym, or busting my knuckles working on my car, I often find myself wrapped up in miscellaneous DIY projects that grab my interest (very ADHD, I know).

As a constant, and above all else, I love figuring out how things work and putting in the effort to do a job right. I hope that my next project will be working on your website or with your business!


Work History

Email Marketing Automation Specialist

Right Networks | Feb. 2022 – Present


CRM Specialist

Tripadvisor | July 2021 – Feb. 2022


picture of me

SEO Specialist & Graphic Designer

Freelance | Nov. 2020 – Present


Account Coordinator

APS Group | May 2019 – May 2020*

* furloughed due to COVID-19 pandemic


LSSE's logo

Marketing & Registration Coordinator

LSSE, Town of Amherst | Nov. 2017 – April 2019


Administrative Staff

CISabroad | May 2016 – Nov. 2017


Ad Production Manager

UMass Daily Collegian Newspaper | Feb. 2013 – May 2016


Some of the applications I’m skilled in…

  • Salesforce & Pardot
  • Mailchimp
  • Adobe Creative Suite
    • Photoshop
    • Indesign
    • Illustrator
  • Google Adwords & Adsense
  • Google Analytics
  • Hubspot
  • WordPress
  • Google Suite
    • Docs
    • Sheets
  • Microsoft Office Suite
    • Outlook
    • Word
    • Excel
  • Quickbooks

Relevant Coursework

UMass Amherst logo
University of Massachusetts, Amherst | Isenberg School of Management

Coursework

  1. Advertising and Promotional Strategy ( Marketing 422) ☑
  2. Fundamentals of Marketing (Marketing 301) ☑
  3. Internet Tech e-Business (School of Management 397B) ☑
  4. Marketing Communication (School of Management 315) ☑

UC Davis logo
University of California, Davis Extension through Coursera

Search Engine Optimization (SEO) Specialization

Coursework

  1. Introduction to Search Engine Optimization
  2. Search Engine Optimization Fundamentals
  3. Optimizing a Website for Search
  4. Advanced Content and Social Tactics to Optimize SEO
  5. Website Optimization Client Report Project

Coursera | California Institute of the Arts

UI / UX Design Specialization

Coursework

  1. Visual Elements of User Interface Design
  2. UX Design Fundamentals
  3. Web Design: Strategy and Information Architecture
  4. Web Design: Wireframes to Prototypes