Email Marketer & SEO Specialist
As the marketing coordinator for Amherst’s recreation department, my job was to advertise the new classes, events, and community activities each season. By Fall of 2018 I had been working for the department nearly a year and I knew I wanted to hit the ground running for our busiest season! Site Redesign Fall Program Brochure …
The Amherst recreation department distributes 3 program brochures throughout the year (Winter, Fall, and a merged Spring & Summer). As the marketing coordinator, I was responsible for its end-to-end production. Photography Content creation Graphic layout Website integration Pre-press Vendor negotiation Distribution to local kiosks and businesses Advertising sales Advertisement production Externally, the program brochure is …
In the role of Marketing & Registration Coordinator for the Town of Amherst, MA Background WinterFest is the premiere seasonal festival put on by LSSE. The festival spans 8 days with events throughout the Town of Amherst, MA. In 2018 and 2019, I helped organize and advertise the series of events by managing its online …